One of the most buzz worthy places to embed your own links these days is YouTube… attached, of course, to a buzz worthy video.

One way to do this is to answer a question that stumps most people in that niche. Plunge right in to the answer by focusing on the audience, providing a short tutorial and spending as little time introducing yourself as possible.

Concentrate on producing a video that you would accept if you had to pay for it. Try to render it in different resolutions to accommodate users that are still on dial-up connections or who have internet access plans that charge by the minute or bandwidth.

Choosing what content is in your video can be done by getting familiar with the site and noting what is popular on a day to day basis. Sites such as Google love series, so creating a video series with a strong title goes a long way towards its searchability and your SEO. The title should contain your keywords, and the word “video”, which is a widely searched parameter. Branding your video with a signature look is also a good idea.

Whether or not your video goes viral depends on your choice of subject matter. However, even with the most simple of subjects, it is still an important activity, as it ensures that your URL is seen by many people.

Search engines do not access graphic links so your URL should be included prominently in your upload information. Also displaying it at the beginning and end of your video can help in getting it noticed.

Promoting your video in different places is where the real strategy lies. Publicizing your URL via Twitter links, a Facebook or MSN page, YahooVideo, Digg or a personal homepage is recommended, in addition to a link on your website. A separate category should be created in your blog and a new channel should be assigned to it on YouTube.

Use your videos to thank people who have helped you, or contributed to your answer. Never be shy about sharing praise – people appreciate it and in turn are more likely to promote your link. Mention at the end of your video that you are available for guest posts or interviews. These are both great opportunities to publicize your anchor text links. (Send out press releases too – but make sure they’re about the subject; not about you. Something readers will want to check out, answering the inevitable question, what’s “in it” for them.

Don’t ignore YouTube communities, either. Add your video to any community or subject area where its relevance will be appreciated.

In the video, helping the viewer should be your main focus, not publicizing your URL. This benefits you because it increases your popularity and web visibility which translates to more people seeing and linking to your anchor text and URL.

This is the best link building strategy in the long run!

Tweet This Post